Theaters across the United States marked Saturday, Sept. 3 the one-day premiere of “National Cinema Day” and millions were reeled in for the discounted tickets.
“I’m really excited about the ticket prices that I made sure to clear my schedule to be here today,” said Brianna Howard, who attended CMX Cinemas to watch “Nope.”
Over 3,000 theaters advertised $3 movie tickets for every movie and format, including premium formats such as IMAX and 3D, after the pandemic caused a plummet in cinema industry sales.
According to The Cinema Foundation, this event was created as a form of gratitude to the movie fans who showed up to theaters this summer, which helped with its financial success, and to motivate others to return to cinemas.
Many movies overperformed at the box office, such as “Top Gun: Maverick” and “Spider-Man: No Way Home,” which brought in $24.3 million and attracted an astounding 8.1 million people to theaters.