Like many local businesses impacted by COVID-19, a small used-car dealership in Miami closed down when the business shutdowns first started. Additionally, the owner of BCG International Corp., Giovani Ballarales, found out he had contracted COVID-19 although he was semi-asymptomatic. However, he took a bad situation and made it good.
He transitioned his business to focus more on online sales. He invested in a website and dedicated time to better the company’s social media marketing tactics. Not knowing if it would be worth it or not, he decided to take a chance. As a result, he has multiplied his revenue immensely.
Similarly, Ysolina Monaca was a sushi chef in Venezuela before moving to Miami to start her Venezuelan food truck business. Her food truck, Cachapastar and Grill, gained popularity until COVID-19 hit.
Then Monaca took to social media to promote her sushi during the pandemic. She began to enhance her Instagram, Yso’s Kitchen, and delivered the sushi to the customers’ houses.
Her online sushi delivery business has maintained her financial stability during this pandemic. She attributes much of the success to transitioning online and enhancing her social media.