QVC is teaming up with USA Pickleball in a multi-year partnership.
Under this agreement, QVC will serve as the exclusive retail and broadcast partner for USA Pickleball tournaments. Along with live coverage of the events, QVC will also release behind-the-scenes content.
“I think it’s super cool that they’re broadcasting pickle ball,” says Victoria Lora, a local pickleball player. “You wouldn’t think that a new sport…would get broadcasted, but I think that’s super awesome and I would watch.”
The 2024 Biofreeze USA Pickleball National Championships will be featured on QVC’s free streaming platform, QVC+ or aHSN+ in November.