The sun isn’t the only reason why tourists visit Miami

Miami is a hot spot in the U.S. There’s no other way to define it.

In the winter, it’s the place everyone goes to because cold weather simply doesn’t reach it long enough to be have a considered “winter season.” In the summer, everyone goes to experience night life and the many cities Miami has that can attract anyone. It’s a place where tourists come all year long, whether it’s for a week-long vacation or going for a specific event.

It’s no wonder Miami hosts so many cultural events per year that keeps bringing people from out-of-state and out of the country to the eccentric place.

Some of these events include Ultra Music Festival, III Points Festival, Inter-Miami Soccer Club games, the Life Time Miami Marathon, Art Basel Miami Beach, Miami Book Fair and so. Much. More.

The best part? These events occur annually at different parts of the year, so non-Miami residents always have something to look forward to. South Florida residents have an advantage that they’re so close to the action and can partake in any and all of these events all year long.

If you’re a foodie, the South Beach Food & Wine Festival is for you. If you love multi-cultural music and dance, Carnaval Miami is an event tailored for you. There’s truly nothing people won’t get from this city.

But just wait, the only events here don’t just relate to letting loose and vibing with friends. Multiple events take place in Miami relating to trade conventions and business meetings.

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Miami has only been developing and growing as a city ever since, so it’s no wonder why the city has come up with so many ideas to keep the city vibrant and energetic. It’s clear that after 2020, there was a slight decline in the population, more likely because of COVID-19 and the impact it had on families to leave larger cities where contamination was a likelier consequence.

However, it still is only continuing to grow, with residents going to the many different areas Miami-Dade County offers.

In Miami, more apartment buildings are being built because of the easy way it is to live there, with amenities around the building and accessibility to food, shopping and beaches around the area.

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This bar chart reflects the different areas within Miami-Dade County and their hotel occupancy rates in January 2026. The red bar is the average of all of these occupancy rates within Miami-Dade County. The three bolded charts reflect those that had the highest occupancy rates.

Hotels by the airport would have higher rates because of the easy access tourists have to and from the airport.

Central Dade, the more southern part of Miami-Dade, reflects the second highest occupancy rates most likely because there’s a mix between the lively parts of Miami and the areas by the Everglades, so multiple audiences are reached.

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The top three cities where tourists come from are New York City, Chicago and Atlanta. There’s a pattern that you can see in most of these cities — winter exists there. Miami is such a popular place to visit primarily because of the weather, so it’s no wonder why people are escaping the cold where the sun is warm practically all year long.

Hosting events in the city keeps tourists entertained and always coming back. That is not to mention the money the tourism industry gives to Miami. Thousands of people run to get tickets so that they don’t miss the extravaganza.

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After 24 years of hosting in Miami, Ultra Music Festival has given $1 billion to Miami’s economy. Thinking about it, it’s not the music festival that only makes money, it’s the food vendors inside and outside of the festival and the hotels that have visitors staying for the duration of the event.

However, that doesn’t mean that the city is not facing challenges. Tourism is coming to a standstill in numbers — it’s no longer increasing at a great rate, as in 2024 tourists from other states only increased by 2%. This is significantly lower compared to rates in other years prior. This is partially because of the current political climate and the economic rates that Miami now enforces.

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(Photo credit: Unsplash)

But Miami residents are taking advantage of their closeness and look forward to these events year-round. Zoyla Lara, 19, was born and raised in North Miami and has done so many things in Miami that others can only do one in their life. Lara attended the music festival III Points this year for the first time and is already looking forward to next year’s appearance.

“III Points was such a lively and fun event that I can’t fathom not going again,” she said.

“I’m going to any and all places in Miami like the Carnaval Miami event and new places, like Honey Veil’s recent opening in Miami.”

Lara has had a blast living in the city known for fun events every weekend. There’s no chance that something isn’t going on in Miami.

Sharon Polo is a junior at Florida International University, pursuing a digital journalism major in the pre-law program while also pursuing a business minor. She wishes to chase after a career as a host for a podcast or for a TV show as she enjoys the elements of broadcasting.