Posh & Purpose and Not Just October host a breast cancer awareness fashion show (includes video story)

On March 25, Posh & Purpose, a nonprofit production company, partnered with Not Just October to host a fashion show at the Electric Lady in Miami that centered on breast cancer awareness. The event, “Fifty Shades of Ultra Couture/Lingerie,” celebrated female empowerment through bold fashion, dynamic performances and immersive art forms, including body painting and dance. 

The night unfolded with a cocktail hour at 7 p.m., followed by a visually striking runway show at 8 p.m., and an afterparty at 11 p.m., hosted by DJ Alexander Padei. With many attendees from the medical community, the event raised funds to support breast cancer patients, reinforcing the mission of Not Just October. 

For designer Laury Prudent, the fashion had a deeper meaning.

“I think fashion is beyond what you wear,” said Prudent. “I think fashion is about personality, individuality. It’s about being able to just express who you are and not really care what people think.”

Emilie is a senior majoring in Digital Media and Communications and minoring in Social Media and E-Marketing Analytics. She has a focus in digital interactive media and is interested in joining the media industry on the business side. Following her graduation, she plans on obtaining a master’s degree and working at a marketing or advertising agency.

Andrea Rivera is a junior majoring in Digital Communication and Media with a Digital Journalism focus. After her studies, she wishes to pursue a career in the entertainment field.