This documentary follows the story of three small business owners and their struggles after the COVID-19 pandemic. Madeline Muñoz-Bustamante, owner of Colorful Cute Goods, mentions the importance of customers to small business survival. Jim Jones, the owner of Freak House, discusses limited income in an oversaturated market. Erica Porter, the owner of Myra and Company, offers insight on what it is like to be a small business owner in modern times and a digital landscape.
The short film also includes experts Brian Van Hook and Adriana Martinez, who work for organizations that aid small businesses and discuss why these issues are occurring.
An active shopper, Anna Alvarez, explains her thought process on why she chooses to shop at large corporations online rather than local small businesses. “It is just so much easier than leaving my house,” she said.
These business owners cling to hope for the future of the over-saturated small business market.
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Alexandra Phelps is an aspiring journalist at the Florida International University’s Honors College, majoring in Digital Communication and Media. Having graduated with her Associate of Arts degree during high school, Alexandra may be fresh in the field, but she is more than ready to go. Currently in her Sophomore year, this Miami native is considering each opportunity she gets as a step closer to her dream. Upon graduating, she hopes to pursue sports journalism as her career.
Emilie is a senior majoring in Digital Media and Communications and minoring in Social Media and E-Marketing Analytics. She has a focus in digital interactive media and is interested in joining the media industry on the business side. Following her graduation, she plans on obtaining a master’s degree and working at a marketing or advertising agency.
Elizabeth Dedos is a junior focusing on digital and interactive media. She has a passion for all things pop culture and hopes to one day work for a company that is involved in the world of pop culture. After graduation, she hopes to become a social media manager.
