South Beach Wine and Food Festival hosts Foodiecon at the Mondrian South Beach (includes video story)

On Feb. 22, the South Beach Wine and Food Festival hosted Foodiecon at the Mondrian South Beach as part of their four-day event. Spotlighting food influencers, eventgoers enjoyed a full day of social media-worthy cooking demos, interactive panels with digital thought leaders, immersive activation and photo opportunities, along with book signings with digital trailblazers. 

At the event, celebrity chef Andrew Zimmern, host of popular show Bizarre Foods, gave a hamburger cooking demonstration to a live audience. Food lovers were also able to talk with content creators like Keith Lee, George Arango and Nico Norena.

Foodie influencer Matt Peterson shared his experience creating food challenges niched to his content. 

“I try not to find it challenging. I just find it more genuinely grateful for the opportunity to be able to create and constantly just put yourself out there,” said Peterson. “It’s something I’ve always dreamt of. So it’s a fun opportunity now. “

Daniela Zulueta

Daniela Zulueta is pursuing her master’s degree in global strategic communications and graduated from FIU with a bachelor’s degree in digital broadcasting in 2023. She also holds an associate’s degree in journalism from Miami Dade College. Zulueta loves the city of Miami and aims to share the stories of the citizens who live here and all over the world. Zulueta runs a social media platform called @Lifestyle_Miami where she works with local businesses and does community-based work. She had a paid internship with Televisa Univisión as a Step Producer and worked as a stage manager at NBC6 South Florida & Telemundo51. Now, she is part of cohort 8 and has a fellowship at the FIU Ratcliffe where she can work on branding herself and post-production of a podcast called Tech Conversations.