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A new vending machine in Dolphin Mall is selling a viral doll that has swept the world.
Chinese retailer Pop Mart is getting recognition for its Labubu dolls, a collection that has many obsessing over the pop-culture collectibles.
For fans, it’s a mix of excitement, nostalgia and pure happiness every time they open a new blind box, creating a rush of joy that many describe as addictive. It’s more than a collectible; it’s a moment of escape and delight in the middle of everyday life.
Families say it’s also a way to share joy with loved ones.
“I’m here today because I want to get one for my daughter,” said Maria Fernanda Velázquez, a mom hunting for a Labubu. “She’s been talking about Labubu for weeks, and I just want to make her happy.”
The phenomenon is now catching the attention of celebrities. NBA player Dillon Brooks was recently spotted showing off his Labubu collection. Social media has exploded with influencers, athletes and artists showing their love for these little monsters, turning Labubu into a global trend.
The brilliant marketing strategy behind Labubu taps into this desire for connection and the joy of surprise. By creating scarcity, offering exclusive designs and building anticipation through social media, the brand has mastered the art of making people feel part of something bigger while keeping them coming back for more.
Whether it’s a rare design, a shared family moment, or a celebrity endorsement, Labubu is redefining what it means to collect, and making people smile while they do it.
