Good news for online shoppers: Adobe Analytics says that online discounts this holiday season may exceed last year’s.
Adobe Analytics is expecting an increase in online discounts of more than 5% compared to last year. Even though this is great news for online shoppers, others still prefer shopping in person, especially for the holiday season.
Some people still think that in-person shopping for the holidays is better because they get to look at the items in person, try them on and take it home in the moment.
“I like to do my shopping in person. I think it is really important to touch the items and also check them,” said Tatiana Contreras. ”Adobe has mentioned that this year people might be spending more than 221 billion dollars online during the holidays.