Generative AI sparks debate over authorship claims (includes video story)

Generative AI continues to spark controversy after the New York Times sued Microsoft and Open AI for copyright infringement last December. The emerging software is transforming multiple industries by outputting information from collected data. However, this has raised authorship and creativity concerns.

Marcello Ertorteguy, a design expert and architect professor who experimented with the generative AI program Midjourney to produce 15 original books.

“[The battle] is unavoidable . . . we need to embrace it,” he said. “It’s huge and problematic, but we still need to test it.”

Ertorteguy compared the current intellectual property debate to the Napster copyright scandal of the early 2000s, suggesting that the rising technology would unavoidably face significant challenges.

Nayeli Membreno is a journalism and communication major with a minor in English. Born and raised in Miami, Florida, but with Argentinian roots, she brings a multicultural perspective to work. She is passionate about storytelling and enjoys keeping people informed through her writing. Her goal is to share stories, uncover the truth, and give a voice to those who need to be heard.

Steven Ramirez is a dynamic student majoring in Digital Media and Communications - Digital Interactive Media complemented by a minor in Social Media & E-Marketing Analytics. Eager to explore the intersection between technology and creativity, he plans to specialize in generative AI within the media and automation spheres. Steven aims to harness his diverse academic foundation to innovate and lead in the digital landscape.

Angelo Ortega is a junior majoring in digital and interactive media with a minor in marketing. After graduation, he plans on pursuing a career as a travel content creator, hoping to provide insight into different cultures and conflicts throughout the world.