Sustainable fashion versus the pandemic: sending a positive message

The coronavirus pandemic has affected many businesses, but many are still going strong- using their social media to connect with consumers. Thirty-six percent of U.S. Internet users say social media plays an important role when making product choices.

MODE Revolution is a sustainable fashion brand that works with independent designers and brands that want a positive change. It is a Miami-based and founded fashion brand. Mode Revolution’s products range anywhere from $30 to approximately $1200. Some of the more expensive products are usually unique, hand-made pieces.

Currently, the brand uses Instagram to communicate with consumers. It’s even created a new IGTV series they started called “Sharing is Caring.”

South Florida Access reporter Valeria Venturini talked to the founder of MODE, Cindy Hassan, about using social media to reach consumers and spread the message about sustainability. Hassan is originally from Venezuela.

“Hearing [something] from a brand that isn’t a product and you’re like, ‘Wow, this brand really cares about me,” says Hassan. “They don’t just want me to buy from them, they also want me to be happy and to be well.”

Susana del Castillo is one of many Mode consumers. Originally from Colombia, Castillo moved to Switzerland approximately two years ago. She says she has been using social media more than before. Shopping with MODE is especially important to Castillo because MODE’s social media raises awareness.

“I think brands that are successful are those that actually give you content that you can think about,” Castillo says.

Valeria Venturini, originally from Caracas, Venezuela, is a Broadcast Journalism with a minor in Social Media Marketing and E-Analytics. Bilingual in Spanish and English, she has a deep passion for storytelling and wants to provide a voice for others. Venturini dreams of working at a news station delivering stories to her community, interviewing citizens, celebrities and political figures.

Originally from Bogotá, Colombia, Monica is working on her broadcast journalism bachelor's degree. She loves to write and is passionate about sports, the art of interviewing and strives to become an on-air sports talent. She produces digital content and is a social media manager.

Ana Soler is majoring in journalism with a translation & interpretation certificate at Florida International University. She has a passion for writing and reporting in both English and Spanish. She is a lover of linguistics, pop culture, entertainment, traveling and learning about people of all walks of life.

Taknighis Beauvoir currently is pursuing a Mass Communications degree in Broadcast Journalism. She aspires to inform the general public about important topics around South Florida.

Julissa Mederos is a junior majoring in Digital Communications + Media at FIU. Apart from being an executive producer for SFA, she is also the sound engineer and webmaster for The Roar, FIU’s student radio station.