Low mortgage rates lead to higher interest in buying homes (includes video story)

COVID-19 has affected many businesses, and real estate is no exception. In the current situation, realtors have had to change how things are done. In-person showings have gone virtual.

Many realtors have started to take advantage of the digital world and the power of social media; by combining marketing strategies with their knowledge of the business, most have stayed afloat and even profited. Social media has been particularly helpful.

According to real estate agents, more clients are interested in buying homes due to very low mortgage rates.  

Clients from many states have been considering a Florida purchase. Single-family homes, apartments and rentals are all selling despite the challenges this year has brought. 

Jeannette Alonso is an FIU senior pursuing a bachelor's degree in broadcast media and a minor in communication. She anticipates graduating in summer 2020 and wants to work as a journalist capturing and broadcasting the stories of her community.

Carlos Castilo is an FIU senior pursuing a bachelors in broadcast communication and a certificate in e-marketing. After graduation, he wants to pursue a masters in animation and work for a major news outlet.

Sabrina Olivares is a Broadcasting Major at Florida International University and the Marketing Director for Lifestyle Magazine, the largest magazine publisher in South Florida. Her marketing background has helped her navigate her way as the Public Relations head for several Miami-based companies. Her passions include music and film, which she plans on sharing her unique perspective on in future projects.